Turning a $30 dollar ticket into a $40 ticket is an example of:

Turning a $30 dollar ticket into a $40 ticket is an example of:

• A. Upselling
• B. Client profile
• C. Demographics
• D. Target marketing

Answer: (A)

Upselling is prompting a customer to choose a higher-priced option or add-ons to increase the sale value. When someone is ready to buy a $30 ticket and you suggest upgrading to a $40 ticket, you’re presenting a more expensive option that adds value for the customer while boosting revenue for the seller. That direct shift in price per sale is the essence of upselling. The other terms describe different ideas: a client profile is about the individual characteristics of a customer, demographics cover population-level characteristics, and target marketing is about choosing which groups to market to. None of these describe the act of encouraging a buyer to spend more on the current purchase.

Upselling is prompting a customer to choose a higher-priced option or add-ons to increase the sale value. When someone is ready to buy a $30 ticket and you suggest upgrading to a $40 ticket, you’re presenting a more expensive option that adds value for the customer while boosting revenue for the seller. That direct shift in price per sale is the essence of upselling.

The other terms describe different ideas: a client profile is about the individual characteristics of a customer, demographics cover population-level characteristics, and target marketing is about choosing which groups to market to. None of these describe the act of encouraging a buyer to spend more on the current purchase.