Features of a product are its characteristics, which might include which of the following?

Features of a product are its characteristics, which might include which of the following?

• A. Added shine
• B. Size of container
• C. Economical purchase
• D. Re-conditioning effects

Answer: (B)

Features are the product’s inherent characteristics—the observable, physical attributes of the item itself. The size of the container fits this idea because it’s a packaging attribute that describes the product, not the value you receive or the results of using it. Added shine, an economical purchase, and re-conditioning effects describe benefits or outcomes you get from the product, not its basic attributes. So the container size is the feature.

Features are the product’s inherent characteristics—the observable, physical attributes of the item itself. The size of the container fits this idea because it’s a packaging attribute that describes the product, not the value you receive or the results of using it. Added shine, an economical purchase, and re-conditioning effects describe benefits or outcomes you get from the product, not its basic attributes. So the container size is the feature.